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Event Details

When was the last time you bought a cup of coffee and had an amazing experience? Where you were greeted with a smile, where there were no long queues, and the service was fast and great? Where the coffee was strong and hot and the flavour was so rich and tasty that after your first sip you couldn't help but let out a sigh of relief?
If you're reading this and can't remember the last time you had an amazing cup of coffee experience, chances are all the cafes you are going to ... have no idea how much money they're losing...
The amazing cup of coffee experience is not just about coffee.
What you can learn from the sale of a simple cup of coffee ... applies to any business, anywhere and anytime ... no matter how big or small your business and no matter what you sell. It's about having the FULL frothy experience!
The mistake most businesses make...
Research tells us that the more memorable and enjoyable the customer experience the more profitable and efficient your business will be ... but most business owners never put in the time and effort to design or manage a memorable and enjoyable customer experience.
They think it's too hard, don't know how to or think it's so obvious, why should they bother... Or even worse, they copy what everyone else is doing or simply wing it. Not only is this a huge mistake but it's incredibly costly.
One of the quickest ways to increase sales and generate referral business is through understanding the experiences your customers are having ... and making them even better.
We use a mapping tool that quickly identifies the logical sequence of events that your customers are experiencing. In most cases a few small inexpensive tweaks can quickly lead to increased revenues, referrals and can do wonders for your brand’s reputation.
Radically improving your business ...
Award winning business coach Andrew Priestley is an acknowledged master at improving customer experiences. He's been consulting for over 23 years and coaching businesses full time for nine years. He works with large corporates and SMEs across all industries from retail, manufacturing, legal, accounting to dental, hospitality and government.
He's incredibly practical, logical and delivers in his own presentation an amazing cup of coffee experience (without the coffee of course! - though the lively presentation is guaranteed to perk you up with ideas that will keep you buzzing all night!)
We have to warn you though, if you come to the event your thinking will be stimulated to look at things from a fresh perspective. You may even change the way you run your business.
This is definitely a “how to” event because Andrew's presentation is very hands on. His sole aim and purpose is to give you the nuts and bolts needed to improve the customer experience in your business.
More specifically, at this event you'll learn:
* How to map the customer experience in your business
* How to use the tools of touch lines and touch points effectively
* How to design a logical, sequential and predictable customer experience
* How to increase sales and referral business
* How to save costs by tweaking and eliminating unnecessary steps
* How to use this same process for all products and services in your business
This is a highly interactive, fun and engaging event where you will learn the skills real time. Be prepared for a lot of interaction, fun and a totally stimulating evening.
Seating is limited- and will fill quickly, so book now...
When & Where
The Melting Pot
5 Rose Street
EH2 2PR Edinburgh
United Kingdom
Thursday, May 8, 2008 from 5:30 PM to 8:00 PM (GMT)
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